CNBC's Inside the McDonald Empire

CNBC's Inside the McDonald Empire from http://www.slashfood.com

Posted Jul 26th 2007 1:10PM by Marisa McClellanFiled under: Business, Far East, Television/Film, America, Fast Food

I just finished watching CNBC's new feature, Big Mac: Inside the McDonald's Empire. It tracks the history of the world's best-known fast food empire from its humble beginnings as a basic burger stand in Southern California all the way to their current expansion into China. The show takes you into the test kitchens, talks about the business model that the chain has created and in my opinion pays very little attention to the health risks involved in exporting a different (and unhealthy) cuisine to more than 1 billion people. That said, it's still an interesting watch and I recommend it for people who find the business side of the fast food industry to be fascinating stuff. It airs again on Monday, July 30th at 9 pm and 12 midnight, EST.

Spongebob Makes a Splash at Burger King

Nickelodeon's SpongeBob SquarePantsRides a Tidal Wave of Fun Into Burger King® Restaurants Nationwide

Building on one of the most successful kids' promotions in recent Burger King history, SpongeBob SquarePants will again ascend from the depths of the sea to make a splash at participating Burger King restaurants nationwide starting on March 17, 2003. Six characters from television's number one rated kids' show are plunging into Burger King Kids Meals. Eight toys feature the most appealing and colorful characters with fun, unique functions.

The promotion will run for five weeks, during which time one of the most popular items on the Big Kids menu, Chicken Tenders, will come in fun star and lightning bolt shapes.

"Not only has SpongeBob SquarePants become the number one Nielsen-rated kids show on TV, but it has also become a cultural phenomenon.

Now the fun of SpongeBob and the 'Bikini Bottom Bunch' is available to boys and girls at home as well as in Burger King restaurants," said Craig Braasch, vice president, global advertising and promotions, Burger King Corporation. "These eight new, fun, seaworthy toys inside our Big Kids Meals provide hours of aquatic entertainment for our young customers."

Each toy features popular SpongeBob SquarePants characters based on the television cartoon, including SpongeBob Silly Squirter, Swing Time Patrick, Jellyfish Fields, Plankton Bubble Up, Squirt N' Whistle Squidward, Plush Shakin' SpongeBob, Karate Chop Sandy and Gravity Defying Gary.

The promotion runs in conjunction with the SpongeBob's Lost Episode event on Nickelodeon, of which Burger King Corporation will be an on-air sponsor. The event culminates with the airing of "The Sponge Who Could Fly," a never- before-seen episode of SpongeBob SquarePants on Friday, March 21 at 8:00 p.m. on Nickelodeon.

Burger King Corporation and its franchisees operate more than 11,400 restaurants in all 50 states and 57 countries and territories around the world, with 91% of Burger King restaurants owned and operated by independent franchisees. Since the company's founding in Miami in 1954, the Burger King brand has become recognized for the great taste of Flaming-Broiling, Have It Your Way and the Whopper. In fiscal year 2002, ending June 30, 2002, the Burger King system had system-wide sales of $11.3 billion. To learn more about Burger King, please visit http://www.burgerking.com/

BURGER ALL OVER THE WORLD

Hmm....A complete list of 1001 Burger Builders...

All-American: American cheese, mayonnaise, ketchup, yellow mustard, lettuce leaves and sliced tomatoes; serve on hamburger bun.

Bacon Burger: Cheddar cheese and thick bacon slices; serve on toasted hamburger bun.

Basil Burger: Mix 3 Tbsp Worcestershire sauce, 1- ½ Tbsp dried basil, ¼ tsp garlic salt and ¼ tsp ground black pepper with ground beef; serve on toasted crusty bun.

Bistro Burger: Swiss cheese, Dijon-mayonnaise, sweet onion, romaine lettuce and sliced tomatoes; serve on toasted crusty roll.

BLT Burger: Bacon, lettuce leaves and sliced tomatoes; serve on toasted hamburger bun.

Blue Moon: Crumbled blue cheese, sautéed mushrooms, lettuce leaves and sliced tomatoes; serve in onion bun.

Screaming Burger: Mix 1 fresh finely chopped jalapeno pepper, 2 cloves minced garlic and 1 small finely chopped onion with ground beef; top with pepperjack cheese; serve on toasted hamburger bun. Star-Spangled: Used star-shaped cookie cutter to create stars from cheddar cheese slices, melt on burgers; top with lettuce leaves and sliced tomatoes; serve on hamburger bun.

Cajun Burger: Mix 3 chopped green onions, 1 Tbsp Cajun seasoning and 1 Tbsp mustard into ground beef; top with Cajun-seasoned barbecue sauce (barbecue sauce and one Tbsp Cajun seasoning brought to boil) and cheddar cheese; serve on crusty bun.

California Burger: Creamy low-fat ranch dressing, avocado wedges, cucumber slices, sweet onion, roasted peppers and lettuce leaves; serve on whole wheat bun.

Firecracker Burger: Season beef patties with 1Tbsp curry powder, 1 Tbsp Caribbean jerk seasoning, 1 tsp salt; top with cool lime sauce (½ cup mayonnaise, ¼ cup plain yogurt, 1 Tbsp fresh lime juice, 2 tsp grated lime peel, ¼ tsp salt) and mixed spring greens; serve on sesame seed roll.

Gourmet Gouda or Gruyere Cheeseburger: Gruyere or Gouda cheese; serve on toasted crusty roll.Greek Goodness: Crumbled herbed feta cheese, sliced black olives and sliced onion; serve in pita bread pocket.Great Grilled Onion: Sweet onion (½-inch slices grilled for 10 to 12 minutes), lettuce leaves and sliced tomatoes; serve on hamburger bun.

Horseradish Burger: Muenster cheese, horseradish sauce (6 Tbsp steak sauce, 2 Tbsp prepared horseradish, 2 Tbsp finely chopped fresh parsley, 2 Tbsp finely chopped green onion); serve on toasted hamburger bun.Italian Sub: Mozzarella cheese, shredded parmesan cheese and spicy marinara sauce; serve on garlic bread.

Mediterranean Burger: Crumbled goat cheese, sun-dried tomato spread, fresh basil leaves and diced red bell pepper; serve on crusty bun.Sweet Hawaiian Mini: Shape mini burgers (2-inches across, ½-inch thick); top with sweet sauce (¼ cup barbecue sauce, ¼ cup pineapple preserves, 1 tablespoon brown sugar brought to a boil), pineapple slices and lettuce; serve on Hawaiian sweet or small dinner roll.

Taco Burger: Shredded Mexican cheese mix, taco-seasoned sour cream (mix taco seasoning packet and sour cream to taste), thick and chunky salsa, sliced green onion and shredded lettuce; serve on hamburger bun.

Teriyaki Burger: Teriyaki sauce, pineapple slices, lettuce leave and sliced tomatoes; serve on sesame hamburger bun.

Thai Burger: Mix 2 Tbsp minced lemon grass, 2 Tbsp chopped fresh basil, 2 Tbsp minced shallots, 2 seeded and minced red chili peppers and ¼ cup chopped peanuts with ground beef; top with squeeze of fresh lime juice; serve on toasted bun.Trattoria Taste: Mozzarella cheese, basil pesto mayonnaise, roasted red bell peppers; serve on focaccia bread.

Wasabi Burger: Wasabi mayonnaise (1 to 1 mixture of wasabi and mayonnaise), lettuce leaves and sliced tomatoes; serve on hamburger bun.

Do you have your own great burger in your country...?? just join to this blog..!!

Cheers,

Burger Home